When a firm disowns its own image – part II

In business culture on June 30, 2013 at 18:16

George Zimmer established a nationwide line of clothing stores. For several decades he had appeared on national television stating: “You’re going to like the way you look. I guarantee it.”

He was the spokesman of the small low-income people who wanted to dress nicely.

He was the spokesman for people who suffers from pain and finds no relief in endless treatment with no progress. He supported California’s failed Proposition 19 in 2010.

But he failed to realize that the very same business he had founded had grown into a huge company now ruled by grey business suit types with no vision for the future; Accountants who looks at numbers and not at people. Accountants who determine tomorrow’s investments based on numbers in the book – the past only.

As so many who have established successful business he fell off the wagon due to his own success. That seems to be the lesson of life. Once you succeed you will be killed off due to bureaucracy.



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