I just saw how one of the sponsors of Lance Armstrong felt cheated when they bought the rights of three victories in Tour De France.
What kind of business are they running and who hired them for their jobs?
If you invest in professional sports and you boy the publicity of three Tour De France victories don’t insult the sport by believing that you buy a clean result.
Icons like Eddy Merckz (5 victories) and Bernard Thévenet (2 victories) were both doped and please point at a clean rider. Some riders used drugs ahead of their times and could not be caught. I don’t believe that Lance Armstrong used EPO like anyone else. If he did, he would have been caught. I guess that he used some kind of drugs properly developed by the same people who cured him of cancer and his real sponsors – the people who cured him have demanded that he confessed using more ordinary drugs so they can continue their research saving ordinary people.
Because Lance Armstrong was more than a question of cycling! During his entire career the awareness of cancer research was highlighted. In his home state of Texas cycling is starting a movement against overweight which cost us all billions of dollars to medication and hospitals. Personally I have lost 15 pounds due to cycling. I feel a lot greater and my back doesn’t hurt as much. If I met Lance Armstrong tomorrow I would thank him for making my life better.
But back to the sponsors. If I was a shareholder in these firms demanding their money back I would demand that they are fired. They cannot have been that naive about the place they put their money in. If they were; then what about the other aspects of their investment? I would not trust them to serve customers in my local supermarket. If I was a sponsor I would gladly have invested in a cyclist of that status Armstrong had regardless if he was clean or not, because with a Tour de France victory you get worldwide coverage.
Bad publicity is better than none publicity.
Shareholders: Please fire these managers and protect your investment. You didn’t lose any money investing in Lance Armstrong. Your company was known in more than 100 countries. What should be the price of such marketing? 12 millions are a good deal.